Nike says its BeTrue 2020 collection is all about “the Power of the Team,” with its Air Force 1 ($120) and the Air Max 2090 ($150) serving as anchors, past and present. Nike’s Air Max 2090, with its asymmetrical detailing, is designed to remind consumers of Pride Marches. “They include the LGBT Center of Los Angeles, Portland Frontrunners, GLBT Historical Society Museum, Campus Pride and You Can Play.” The GenderCool Project and Gilbert Baker Foundation are also recipients of Nike grants. “The organizations range from local to national with a focus on advocacy in sports, creating safe spaces and elevating the history of the community,” Nike said. The brand known for its distinctive “swoosh” logo said it’s supporting “more than 20 organizations advancing the LGBTQIA+ community with grants administered by the Charities Aid Foundation of America,” according to a news release. But at least Nike is giving back for every dollar consumers spend on its rainbow gear. Reebok, Adidas and other brands also want your green and your plastic.
Nike today pulled the rainbow wraps off its 2020 BeTrue collection of Pride gear, as well as Pride-themed Chucks and other footwear by Converse, and Outsports readers are getting a sneak peek weeks before the merchandise goes on sale.Īnd Nike isn’t alone.
